Apeks / Y Story
In a world where gaming is one of the biggest entertainment industries, harassment has become one of the most serious challenges it faces.
Collaboration partner: Y Story
Apeks, Ystory and Trippple fight harassment in the gaming world
Harassment creates a toxic culture within the gaming world, overshadowing the positive aspects of gaming and driving skilled gamers away. An alarming 70% of gamers have been subjected to hate speech, sexual harassment, threats of violence or doxing. This problem is escalating, and already 77% of gamers are demanding better solutions to limit toxic behaviour in games. This is an issue that cannot be ignored.
"Break the mould" means doing things in a new and different way. It's about challenging the established norm, rejecting conventional approaches and breaking patterns. We refuse to accept the idea that harassment is an inevitable part of gaming culture. We are determined to help create a positive culture that values respect, inclusion and diversity.
The "Break the mould" initiative is led by esports team Apeks. We are taking an in-depth approach to understand how and why harassment became such a widespread part of the gaming community. Through awareness campaigns and various activities, we are working hard to create real change.
Our goal is clear: We will eradicate harassment in the gaming community. This destructive culture has been allowed to flourish for far too long, and now it's high time to address the problem.
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