Search engine optimisation
If you do search engine optimisation right, it can create great value for your business.
Visibility in search engines such as Google and Bing gives you increased traffic to your website, but traffic in itself has a fairly low value. We help you to be found by those who actually have an interest in the product or service you provide.
What about the competition?
Most niches have become highly competitive, and it's easy to give up before you've even started. The trick is not to be blind to the challenges, but to find the opportunities and build on them.
Do you have a relevant ranking on page 2 in Google? Maybe we can fix it and get it up to page 1?
Every time we increase the ranking of a keyword, a number of new keywords emerge that may be relevant and can be improved. Therefore, a little effort will usually yield some results, which in turn provides new opportunities. Gradually and over time, we build a presence in the search engines, which becomes a solid, long-term and effective marketing channel for you.
But how do we do it?
Technical SEO and semantics
Every Google search is a question.
You wonder about something and want to find an answer. Google works like a library, but instead of books, there are websites on the shelves. The librarian (Google) sends the searcher to the right shelf, and the searcher selects the book themselves.
Most people take book no. 1. Some choose book no. 2, 3 or maybe 5. No one chooses book no. 53, so the key is to get as far forward on the shelf as possible. The librarian gives you a position on the shelf based on how well you answer the question, how credible you are as a source of information and how well the book is put together.
Technical SEO
Technical SEO is about website structure, link structure, meta information and a number of other parameters. All websites have errors and shortcomings, but by fixing the most important of these, the website will normally get a slightly better position on the shelf.
Semantics
Semantics is about the content of the website. How you answer the question, how you share information and who you convey that you are.
The design of website content is an important contributor to increased visibility, customer trust and conversions.
What about artificial intelligence?
Google aims to connect people with questions to people with answers. The many artificial intelligences (AI) are mainly intended to streamline this process.
We use AI ourselves in some contexts, but it's to gather the data we need to do our job in the best possible way. AI is and will be a big part of search engine optimisation in the future, but it's the human perspective that will create the relationship between you and your customers.
Contact us if you need counselling
If you want to know more about how we can help you, we'd love to have a cup of coffee and a chat. Give us a call or use the form to describe your project. All information we receive remains confidential.
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